YEREVAN — The U.S. Embassy in Yerevan and the U.S. Commercial Service in Moscow, in partnership with IDBank, organized a one-day conference focused on franchise business opportunities on September 5 in Yerevan.  The event is part of an ongoing effort to foster trade and investment between the United States and Armenia. The conference gave participants rare and valuable early access to well-known American brands eager to enter the Armenian market.

“I know there are many success stories waiting to be written here today,” Ambassador Richard M. Mills, Jr. said at the event’s opening. “It is my hope that we, at the U.S. Embassy, can set the stage for success by connecting Armenian and American companies. Then we can step back and let you do what you do best and build your businesses.”

The franchise conference brought U.S. and Armenian businesses together, helping to forge new partnerships in various sectors, including hospitality, retail, and tourism.  More than 50 Armenian business leaders and government officials attended the conference, along with representatives from three U.S. corporations:  Papa John’s Pizza, Baskin Robbins, and Domino’s Pizza.  The American business representatives presented their franchise concepts and learned about the Armenian business environment.

Along with presentations from each of the American franchise businesses, participants heard from well-known Armenian organizations about business, financial, and legal considerations, including the importance of intellectual property rights as franchising in Armenia develops further.

The event builds on the success of a similar event in 2015 which resulted in Tutti Frutti Frozen Yogurt opening two franchises with local partners in the region.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign Up for Our Newsletters

Get notified of the latest updates from MassisPost.

You May Also Like

International Community Should Step Up Efforts to Prevent Baku’s Destabilizing Policy – Armenia FM

YEREVAN (Armradio) — Azerbaijan keeps ignoring the calls of the leaders of…

The Diminishing Presidential Powers

Armen Sarkissian’s election as president of Armenia was mostly viewed as a…

Austrian Parliament Unanimously Adopts Resolution Condemning Azerbaijan’s Ethnic Cleansing in Nagorno-Karabakh

VIENNA — The Austrian Parliament on October 19 has unanimously adopted a…

Hearing on U.S. Policy Towards Caucasus Highlights Armenia & Azerbaijan Peace Process

Secretary Donfried Reiterates Key U.S. Role In Peace Process, While Rep. Costa…