Khachkar Studios has released Masterclass #3, “Revitalizing Churches Worldwide,” anchored by the case study “Armenian Churches Joining the Movement,” a program that lays out what the organization calls a shocking reality for Armenian Christianity in the U.S., along with a plan to respond.
The central number: only 7 per 1,000 U.S. Armenian women ages 18–29 attend church on an average non-holiday Sunday, or 246 in total, leaving 34,181 away. That places U.S. Armenian churches 22nd among 23 Orthodox Christian groups studied.
The program is built around two questions for leaders: do we care, and do we dare accept responsibility for major change. It then presents 4 goals and 7 steps intended to revitalize churches and strengthen Transparency, Accountability and Performance under the T•A•P framework.
Masterclass #3 also examines financial transparency, training and education, church operating models, and Social Return on Investment (SROI), and it provides practical tools for tracking weekly progress, including attendance reporting and the outreach message “Bring a Friend. Bring a Family Member.”
Khachkar Studios has committed $100 million to help educate the Armenian community about these findings and the path forward. The instructor video runs roughly 22 minutes, its shortest yet, and walks through a condensed 18-slide version, while the complete 87-slide deck includes 72% new content for those who completed Masterclass #1 and #2.
Its guidance to leaders is brief: measure what matters, publish it, act on it. Its appeal to the broader community mirrors that clarity: join the movement, bring a friend, bring a family member, this Sunday and every Sunday. Masterclass #3 is available now at www.khachkarstudios.com.
